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DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger
Q: Where should one begin when speaking about b-to-b marketing? A: B-to-b marketing really represents a huge marketing…
Power of the portal
Tulsa, OK-based Camille’s Sidewalk Café, a restaurant franchise with more than 100 locations that sell salads, wraps, pizza…
The greening of print outsourcing
With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or…
Getting to know your delivery rate
As e-mail marketing professionals, we are bombarded with numbers — sent, bounced, opens, clicks, hard bounces, soft bounces,…
What skills should I have and highlight in an interview when moving from a related field into direct marketing?
As you assess your skill set from past work experience, ask yourself: “What are the competencies that I’ve…
Are agencies or SaaS more ideal for SEM?
CONTENDER David Reeve Marketing and public relations manager, WebVisible Regular speaker on search tactics and technology Often, small…
New hires and career moves in the DM industry
Chris Henderson has joined BBDO Minneapolis as creative director of its newly formed Proximity Minneapolis unit. Henderson last…
DMNews spends a few minutes with Russell Glass of ZoomInfo
Q: ZoomInfo started using the Rubicon Project in 2007 to optimize display ads. What were you doing for…
A game plan to grow your e-mail list
Elie D. Ashery President and CEO, Gold Lasso Inc. A few weeks ago I had an Aflac agent…
EBay ramps up its search functionality
As part of a series of recently announced steps to improve the overall customer experience, eBay will be…
