The John Caples International Awards named Rapp Collins co-founder Thomas L. Collins and veteran creative executive Nancy Harhut for the 2006 Andi Emerson Award for Lifetime Achievement and Service to the direct marketing creative community.
Also honored was Marcio Salem, founder and president of Sao Paulo, Brazil-based Salem with the Irving Wunderman Award for Lifetime Creative Achievement. He is the first recipient of this award from Brazil.
All three executives will receive their honors at the 29th Annual John Caples International Awards event hosted March 8 at New York’s Metropolitan Pavilion.
Caples honors individual direct and interactive marketers as well as teams for outstanding creative solutions to marketing challenges.
The Andi Emerson award is named for Andi Emerson, founder, president and board chair of Caples. The Direct Marketing Creative Guild created the award for individuals who have contributed outstanding service to the direct marketing creative community.
Mr. Collins founded direct marketing agency Rapp & Collins along with Stan Rapp. Agency conglomerate Omnicom Group Inc., New York, now owns Rapp Collins Worldwide, which boasts 2,000 employees across 70 offices in 38 countries.
Both Mr. Collins and Mr. Rapp authored the “MaxiMarketing” book and three others on marketing that together sold nearly 300,000 copies worldwide.
Ms. Harhut is senior vice president and managing editor of relationship marketing at Hill Holliday, a Boston agency. She works on accounts such as Dell, United Rentals, LPL Financial Services, Cognos and CVS.
Prior to her current job, Ms. Harhut held key creative management positions at Mullen and Bronner Sloberg Humphrey, now called Digitas and recently acquired by Publicis. At those agencies she supervised accounts including AT&T, American Express, GM Card, Banknorth and House of Seagram.
Mr. Salem is one of the most awarded direct marketing creative executives in Brazil. He runs an agency with a staff of 140, working on accounts such as Mercedes-Benz, Carrefour, MasterCard and ABN AMRO Bank.
Blattner Brunner bags Edwin Watts Golf account
Golf retailer Edwin Watts Golf named Blattner Brunner Inc., Pittsburgh, as its agency of record on a $10 million account.
Blattner Brunner competed with three other undisclosed agencies for the business. It is tasked to create a brand campaign for Fort Walton Beach, FL-based Edwin Watts Golf’s 65 stores, catalog and e-commerce Web site at www.edwinwattsgolf.com.
The campaign for the 39-year-old retailer will launch in the spring to coincide with the peak golfing season. Media planned includes television and national print along with online advertising and other vehicles.
Blattner Brunner handles advertising,
public relations and direct and interactive marketing for clients including Zippo, GlaxoSmithKline, GNC, Golf Pride, Dow Chemical Co., American Bankers Association, AARP and Cub Cadet.
Hunt Adkins is AOR for Schwan’s Home Delivery
Schwan’s Home Delivery, a division of Schwan Food Co., tapped Hunt Adkins, Minneapolis, as its advertising agency of record.
The win was based on a third-party recommendation and Hunt Adkins’ creative work for client Northern Tool & Equipment Co. Advertising for the home delivery brand was previously handled on a project basis.
Billings were not disclosed, but plans call for the use of direct mail, Internet marketing and collateral. The goal is to target busy mothers and internal Schwan’s audiences, moving the focus from pure product attributes to consumer needs and behavior. The campaign breaks this spring.
Schwan Food Co., Marshall, MN, makes and markets frozen food brands like Red Baron, Tony’s, Freschetta pizza, Mrs. Smith’s, Edwards desserts and Schwan’s. Its home delivery division provides more than 400 frozen food products directly to consumers’ homes across the 48 contiguous states.
A full-service shop, Hunt Adkins generates $32 million in billings from clients including Prince Tennis, Pentax, Fujitsu, Northern Tool, Al Frank Asset Management, BlueCross BlueShield of Minnesota and Sun Country Airlines.
DirectMail.com wins police nonprofit
Concerns of Police Survivors Inc. has hired DirectMail.com’s Response Development Corp. agency services unit as its direct marketing agency of record.
The Prince Frederick, MD-based shop is charged with creating direct mail fundraising campaigns for donor renewal and prospect mailings.
Concerns of Police Survivors offers resources to help rebuild the lives of surviving families of law enforcement officers killed in the line of duty.
Spur Digital lands John Daugherty Realtors
John Daugherty Realtors, one of Houston’s leading real estate firms, picked Spur Digital as its online agency of record.
The Houston agency is mandated to create and implement an interactive strategy for extending John Daugherty’s 40-year-old brand over the Internet. The task includes online marketing programs to drive traffic to the revamped site at www.johndaugherty.com.
A specialist in interactive marketing, Spur Digital handles clients such as Southwest Airlines, FedEx Kinko’s, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Camden Property Trust, Methodist Hospital and the Houston Chronicle.
Aspen Marketing opens Madison Avenue office
Aspen Marketing Services, a leading independent marketing service agency, opened a new office on New York’s Madison Avenue to house its public relations and experiential marketing divisions.
Tim Hanlon, executive vice president of Aspen Marketing, will run the New York office. Aspen Marketing also recently broke ground at the agency’s New Jersey office in Morristown. It will house the shop’s promotions department starting in April.
Based in West Chicago, IL, Aspen Marketing has a nationwide network of offices with more than 600 employees. Roster clients include General Motors, Honeywell, JVC, Mutual of Omaha, Motorola, Omaha Steaks, AT&T and Georgia-Pacific.
Separately, Denver direct marketing agency Heinrich has opened an office in Oakbrook Terrace outside Chicago. The new office will help Heinrich better serve clients in the Midwest as well as open doors to new business in Chicago.
Timothy Kinn, a local bank and database marketing expert, will head the Chicago office. He is charged with gaining bank business for Heinrich.
