NEW YORK — Despite mailer cutbacks, postal increases and dot-com failures, direct marketers still have plenty to feel good about, Fran Green, president of data management at American List Counsel, said at the company's fifth annual For Brokers Only luncheon, which was held yesterday at The Boat House in Central Park.
“DM is sexy,” Green told an audience of more than 200 attendees, the most to attend in the luncheon's five-year history.
She noted that the downfall of several new-media companies has shifted the focus back to traditional direct mail.
ALC chairman/CEO Donn Rappaport agreed during his introduction of the afternoon's speaker, Michael Mandel, economics editor at Business Week and author of the book “The Coming Internet Depression.”
“The new economy is not over; it is just moving on to the next phase,” Mandel said.
While he said it is likely that the economy will get worse before it gets better, he predicted that technology, financial services and media will be growth sectors in the future.
Business Week's parent firm, McGraw-Hill, which is an ALC client, sponsored Mandel's presentation
