Today’s businesses and organizations are awash in a sea of data. According to a recent study released by Gartner, more than 75% of them are using data to achieve important business goals. Among them, better marketing and reduced costs.
For modeling purposes, quality, cleanliness and reliability of data is paramount. Source and scope are also integral to successful predictive outcomes. Necessarily, you need good data to build decent models.
While different data is predictive of different things, accurate data produces superior modeling results. And that is exactly what AnalyticsIQ has to offer.
Can your marketing efforts benefit from modeling data?