Be your own benchmark: Testing strategies for marketers

In the email marketing world, these phrases are often used to justify new programs…“Our competitors did this.” “It’s a best practice.” “It’s trendy right now.”

But while competitive insights and benchmarks are invaluable resources, the truth is, every brand is different. Your customers have a unique set of needs, so what works best for your competitors may not work for you.

That’s why we advocate for brands to be their own benchmark. In this webinar, you’ll hear from the experts at Experian Marketing Services to learn tips for testing new marketing strategies and measuring their effectiveness.

We’ll cover:

  • Why testing is important and what it means to be your own benchmark
  • Sample tests to run, including message frequency, acquisition and multivariate testing
  • How to gain organizational buy-in for investments in testing

 

Follow the conversation on Twitter! #BeYourBenchmark

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