As if content marketing is complex enough already, it turns out there’s another wrinkle that B2B marketers should be aware of: According to a survey of 700 global business executives by The Economist Group, in association with communications firm Peppercomm, B2B content that engages Generation Next (those with up to 10 years experience) may not interest Business Veterans (more than 10 years experience), and vice versa. While this may come as no great surprise, the fact is that it does add a layer of complexity to B2B marketing that thinking more like a B2C marketers in terms of targeting can help smooth out.
B2B Content Marketing Is a Numbers Game [Infographic]
