Companies can regain lost customers
Can you sell to a customer who’s taken his business elsewhere and regain his loyalty? Surprisingly, the answer…
Seven tips for creating social media content
Is a blog website content or social media? The correct answer is “both,” according to Bonnie Harris, founder…
Six ways to host compelling customer conferences
Hosting a conference for customers is an intriguing concept for many companies. If expertly planned and executed, a…
Nine tips on creating catalogs
Catalogs can motivate consumers to visit retail websites more often and stay longer, and they can enable the…
Texas hospital promotes medical services with direct mail
St. David’s Round Rock Medical Center was one of the first full-service community hospitals in Round Rock, TX,…
Hayzlett looks to post-recession marketing environment
Chief marketing officer at Eastman Kodak, Jeffrey Hayzlett revolutionized the company’s worldwide marketing operations and strategic direction, contributing…
Six tips for building a great agency-client relationship
The best agency-client relationships are built on a foundation of partnership and collaboration, according to Denise Williams, director…
Four reasons small businesses must embrace social media now
Reports from two studies show social media is not only growing in popularity among consumers but also attracting…
Five ways to make government agencies clients
Mark Amtower, partner at consultancy Amtower & Company, says all companies, no matter their size or what they…
Orlando Magic season ticket mailer stands out
National Basketball Association franchise the Orlando Magic used an unusual mailer to stand out in consumers’ mailboxes in…