Why a shared purpose creates the most engaging content
To create really engaging content online, brands need to create a sense of shared purpose with their customers.…
Why the Washington Post sale is a wake-up call for Facebook and LinkedIn
Last week’s sale of the Washington Post is a cautionary tale for media companies, but not in the…
What Publicis and Omnicom have in common with the NSA
Did you see yesterday’s front page of the New York Times? Above the fold, the headline declared “Momentum…
Maybe “brands as publishers” isn’t such a great idea
There’s a big shift towards brands becoming content creators and publishers, but given how the publishing industry turned…
Social media needs to be mass collaboration, not just mass communication
We’re still trying to make new technology work like old technology, which is why some companies are still…
Today’s problems might be horse sh**
There’s a lot of hand-wringing these days in the field of communications and marketing. The good news for…