Microsoft’s click fraud suit applauded by Internet advertisers
The impact of Microsoft’s lawsuit against a trio suspected of carrying out a massive click fraud scam remains…
Mercury Media rolls out Spanish language division
Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response…
Online Videos Capturing More Viewing Time
People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer…
Borrell study predicts 39% drop in direct mail spend by 2013
The future of direct mail is threatened by the soaring popularity of e-mail marketing combined with problems facing…