The 3 Dimensions of CX in 2019
According to a new customer-experience trends report released by Fonolo, in 2019, CX will reach a point such…
The Better Solution to Page Speed Problems
Research shows that webpage speeds are too slow. But, surrounded by vague best-practice tips and hype surrounding Google’s…
Do Unto Others for CX Success
A notable study by Bain and Company in 2005 revealed that 80 percent of companies reported delivering “superior”…
Don’t Be Stupid: 3 Lessons from Google’s Geographical GDPR Goof
Late last month, France’s National Data Protection Commission (CNIL) — the nation’s Data Protection Authority (DPA) — levied a record…
B2B Marketers Must Be Multilingual
Today’s B2B marketers must be, in a word, “multilingual” — according to numerous speakers at last month’s ITSMA…
Making Personalization Relevant: Marketing Vision 2018
When it comes to content marketing, “impersonal”, “boring”, and “irrelevant” are synonymous. Part two of this two-part report…
Making Personalization Personal: Marketing Vision 2018
In marketing, personalization isn’t always personal — and marketers often fail with personalization as they turn to big…
3 Common Data Risks That Marketers Can Mitigate
One of my favorite films has an important data-privacy and security message for marketers: “Take only what you…
One-to-Many ABM Part 2: When To Apply ABM At Scale
In this second part of a two-part report, Joe Stanganelli explains when and why One-to-Many ABM can be…
One-to-Many ABM Part 1: Rising Above Mass Marketing
In the first part of a two-part report, Joe Stanganelli distinguishes One-to-Many ABM from mass marketing and segment…