Jenn McMillen

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Jenn McMillen, nationally renowned as the architect of GameStop's PowerUp Rewards, is the founder and chief accelerant of Incendio, a firm that builds and fixes marketing, consumer engagement, loyalty, and CRM programs. Incendio provides a nimble, flexible, and technology-agnostic approach without the big-agency cost structure and is a trusted partner of some of the biggest brands in the U.S.