Dumb and Dumber: Walmart’s awful social media response to “Fat Girl”
When Wal-Mart faced a true social media and brand communications crisis, it took three days to apologize for its rude,…
How JetBlue crashed its social media brand
#JetBlue. It is a wonderful airline, but apparently while their planes are cleaner, high-tech, and friendlier than most,…
Why some CEOs don’t use social media (and why some shouldn’t!)
According to a new study released by CEO.com and business analyst firm DOMO (Social CEO Report), a whopping 68%…
5 essential digital marketing lessons from hip-hop’s finest
Hate’m or love’em, today’s hip-hop superstars are the marketing Dons on top. Some call them lyrical faux-gangsters because…
How to explain digital marketing ROI to your CEO (using the ancient method of Socrates!)
Be honest: when was the last time your corporate boss said “I LOVE the marketing return-on-investment! This really…
Shutterfly’s email faux pas: When marketing automation goes wrong
It happens to the best of us. With Big Data, CRM and marketing automation, more marketers trust templates.…
So you think you’re a ‘thought leader?’ Here’s why you’re probably not
Could marketers, who are trained to adopt innovative trends in digital, such as content marketing, become victims of…
If you think print has no place in a digital marketing world, think again
As professional marketers, we swiftly transitioned into a fully integrated digital marketing approach. Many of us have rushed…
Infographic: How to tell when your CEO has stopped being digitally ignorant
Does your CEO mope around with paper and pencil scribbling indecipherable action items that no one can execute?…