E-mail basics meet new tricks
Integrating e-mail messages with social media is one of the ideas generating the most interest among e-mail marketers…
E-mail basics meet new tricks
Integrating e-mail messages with social media is one of the ideas generating the most interest among e-mail marketers…
To win a Caples award, get creative
In many ways, the secret to winning a Caples Award isn’t that different from winning any other direct…
DRTV: The next generation
When Vertical Branding launched in Encino, CA in 2001, Nancy Duitch and her partner planned to market continuity-based…
Word of mouth
In 2005, the Philips marketing team was looking for ways to advance the promotion of its Sonicare electric…