DMN Editorial Team
1030 posts
Fast Facts: May 2015
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a…
Monetizing Content Marketing
Content marketing done well leads to revenue by creating sales opportunities. But producing and serving quality content to…
Marketing Chatter: May 2015
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
18 Chief Marketers Who Put the “Excel” in Excellent
The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their…
Campaign US Appoints Douglas Quenqua Editor-in-Chief
Campaign US, an online sister publication of Direct Marketing News that focuses primarily on creative excellence in advertising and marketing,…
Delivered: Financial Services Mailers
What’s in our mailbox this month: financial services mailers. Some of these might receive an audit.
Monetizing Marketing Data
Marketing is all about the data. The era when men went mad for skimpy focus groups and homey…
Fast Facts: April 2015
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV…
Marketing Chatter: April 2015
See what our tweeps have been getting up to this month. Follow us @dmnews.
Good Marketer, Bad Attitude: Answers
Recap: Jaden Waterman was hired a year ago to oversee email marketing. He’s doing a better job…