18 Chief Marketers Who Put the “Excel” in Excellent

The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their customers starry-eyed with devotion. They inspire and empower their teams to create their own starring roles. And they do it all with verve and flair. 

These Leading Ladies are the inspiration for the Direct Marketing News Marketing Hall of Femme. The award celebrates achievements of the most accomplished and influential women in marketing. 

These exceptional female marketing chiefs have risen to the apex of their profession as champions of customer-centric, data-driven marketing. Their methods have improved marketing performance and have yielded measurable results—from revenue growth to increases in customer engagement. Their stories are ones of daring and determination, of savvy and ingenuity. 

Read on for the narratives behind the 2015 Marketing Hall of Femme honorees’ success stories.
                                                                                                                               –Ginger Conlon

*Art and tagline courtesy [email protected] 

Alicianne Rand
Newscred
Amy Hoopes
Wente Vineyard
Ashley Johnston
Experian Marketing Services
     

Blair Christie
Cisco
Corinne Sklar
Bluewolf
Elizabeth Jackson
HookLogic
     

Kate Spellman
Penton
Leslie Dukker Doty
Reader’s Digest Association 
Linda Vetter
Yes Lifecycle Marketing 
     

Lori Wright
TIBCO Software Inc. 
Lucille Dehart
Tristar Products Inc.
Maly Ly
Sojern 
     

Melissa Wallace
Splash
Michelle Bottomley
Mercer 
 Mish Fletcher
OgilvyOne Worldwide
     

Natasha Raja
Dice
Samantha Skey
SheKnows Media 
Yael Zheng
Tintri 
     
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