Bing: the engine that will change your search strategy
If you’ve been following the digital news, you’ve already read up on how Microsoft’s Bing is likely to…
Microsoft acquires Fast: What does it really mean?
Microsoft’s acquisition of Fast Search & Transfer last week for $1.2 billion is a development that will significantly…
Why do big agencies even bother with search?
I want to counter the idea that big ad agencies should be taken seriously when they claim they…
Back to basics for CMOs?
It’s common knowledge that CMOs are among the industry’s shortest-tenured marketing professionals, with an average employment lifespan of…
Breaking free of the SEM failure cycle
Search engines put an extraordinarily powerful set of targeting technologies in the hands of marketers, but the mere…
Single dashboard approach may simplify but not enhance
The big talk on Madison Avenue last week was about Dell, which announced that it will consolidate its…
Can search engines reform the DM industry?
Let’s face it, we direct marketers have a heck of a reputation issue to deal with. Sorry to…
The search nightmare before Christmas
Here’s a true story — the names have been changed to protect the guilty. A major retailer hires…
Low agency fee rates = high campaign failure rates
Every Search Engine Marketing agency wants your business, which is natural in a competitive environment. The problem is…
SEM agency vs. in-house team: let’s get the facts straight, folks
DM News contributing editor Sara Holoubek wrote an article last week titled “The Buy vs. Build Argument in…