Assess the impact of your social and email programs
Social media has turned email, an established channel for most marketers, into an exciting new frontier for marketing…
Customer dialogues take relevance a step further
Most progressive marketers know that relevance is essential to driving strong customer response. To move to the next…
Responsible e-mail should be marketers’ next main focus
With “relevance” now everyday vocabulary, our focus should shift to the tactical elements of relevant marketing — i.e.,…