The press release is dead (again)
If the humble press release could talk, it would probably borrow from Mark Twain and say something like:…
5 things we learned from the PR trenches in 2013
2013 has been a strange kind of a year. It seems the tech IPO is back, for a…
How to use communications when your product is delayed
I have worked with countless startups over the years. Some have been runaway successes, others have had to…
Startup Tips: Three ways to use content to promote your brand
In my last post, I talked about the different types of content that PR can generate, specifically: earned,…
So you’ve hired a communications firm, now what?
Here are a few crucial tips for startups on how to effectively use marketing and communications when they…
How to Get the Most Out of PR for Your Early Stage Startup
When I first landed in Silicon Valley from the UK in the booming pre-bubble days of 1998, it…