Alexander Neely
178 posts
Lufthansa Consumer Engagement Soars with Snapchat Campaign
In a period of significant turmoil for airlines and their relationship with customers, Lufthansa wanted to engage consumers…
Weather Company’s Machine-Learning Analysis Model Helps Brands Prep, Respond
The Weather Company, an IBM Business, has officially launched an Outage Prediction model that will aid utility companies…
Wayfair Launches New AI-Leveraged Feature
Wayfair has officially launched “Search with Photo,” a new feature that leverages artificial intelligence to assist consumers in…
3 Ways Salesforce AI Transforms the Consumer Journey
The AI era is officially here. Or so goes the word around the marketing bonfire. According to a…
Snapchat First-Quarter Report Shows Evidence of Facebook Threats
The Snapchat story just became more complex. Snap Inc., the parent of Snapchat, is scheduled to report quarterly…
TwinSpires Bets Big on AI for the Kentucky Derby
And they’re off… Bettors, that is (or “wagerers” as they are now known). With a mere 24 hours…
Banza Cooks Up Engagement on Social Media
The success of the food industry is in large part due to people’s desire to innovate. Whether it…
PizzaRev Heats Up Engagement with Rewards Program
The pizza chain industry is undergoing a surge of innovation to bolster consumer engagement. From shoes that can…
Brussels Airlines Taps Unique Ads to Promote New Route
With social media, there have never been more ways for an airline to bolster and maintain an image.…
How a User-First Approach Helps Audience Targeting in Mobile
In the age of data and analytics, the old adage “the customer is always right,” could benefit from…