Athleta joins Gap online platform

Gap Inc. has added Athleta to its online platform, where consumers can shop all of the company’s brands with one shopping cart a flat shipping rate of $7.

Athleta offers functional, high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Gap acquired the brand, which is still available via catalog, in September.

“Over the past 10 years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing women’s active wear sector,” said Toby Lenk, president of Gap Inc. Direct, in a statement. “We wanted to make sure we brought Athleta’s authenticity and distinctive appeal to life on our e-commerce platform, and we’re excited to unveil it today to the millions of customers that shop with us online.”

Consumers can also shop the Gap, Banana Republic, Old Navy and Piperlime brands via Gap’s Universality online platform

Last year, Gap Inc.’s online net sales reached just over $1 billion.

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