Appssavvy, a direct sales company connecting brands and social media applications, has secured $3.1 million in Series A funding, directed by True Ventures.
“This funding will be used to grow our team by hiring the best sales executives on the market, invest in our backend platforms so we can scale our business quicker and more efficiently than today, and continue to invest in being the leading company as far as connecting brand and application developers,” said Chris Cunningham, founder and CEO of Appssavvy.
The money will help to fund the improvement of Appssavvy’s social media planning tool, Appsplanner. Appsplanner was released in July 2008 and connects social media developers with brands and agencies advertising in the social media space.
“[Appsplanner] is a back end platform for agencies and brands to better their planning and buying strategies,” Cunningham said.
Social media has become extremely popular with consumers in the past few years. As a result, brands and advertising agencies are looking for ways to reach social media participants.
“We want to help brands and agencies navigate the social media space,” said Cunningham, whose company currently reaches more than 50 million online customers. “I think the social media space is going to surpass video very quickly as far as buzz and, more importantly, budget.”