Ameristar Casinos Picks DataMentors For CRM

DataMentors Inc., Tampa, FL, a data quality solutions company, said yesterday that Ameristar Casinos Inc., Las Vegas, chose its DataFuse 3.0 house-holding technology as a core application for the gaming and entertainment company's CRM system.

DataFuse is a modular relationship matching and linking system that cleanses, organizes, standardizes and households data.

Operating methodologies include batch, incremental and real-time processing to update and insert records one at a time, integrating customer touch points.

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