Facebook is expected to post another successful earnings report at the end of this quarter, and here’s the data to back that performance.
Adobe Digital Index released its Q1 2014 Social Intelligence Report today which shows strong, continued growth for paid social efforts, and particularly Facebookads.
Here are the main takeaways from the report (available here for download)
1. Facebook Ads are going gangbusters:
Facebook ad click-through-rate is up 160% year-over-year and 20% quarter-over-quarter, while cost-per-click is down 2% year-over-year and down 11% quarter-over-quarter, (now that the holiday season is over.) In total, there’s more people viewing the ads, as Facebook continues to grow, especially on mobile. Ad impressions are up 40% year-over-year and 41% quarter-over-quarter
2. Brands need to TGIF
Apparently Friday’s are the day when people are most likely to engage with brands on social media. Adobe’s report says clicks, comments and shares all go up on Friday, and decrease to their lowest point on Sunday.
3. LinkedIn drives a lot of traffic for B2B sites, (but Facebook is better)
LinkedIn refers 15% of social traffic to B2B High Tech companies, second only to Facebook which produces 52% of social traffic to B2B high tech sites. Facebook also produces a whopping 75% of traffic to retail sites, up 2% year-over-year and 13% quarter-over-quarter, with Pinterest becoming the new platform to watch for retail. Pinterest referred traffic to retail sites is up 59% year-over-year.
