Siebel Systems Inc. said yesterday that Acuity Brands Lighting implemented the first phase of its Siebel CRM OnDemand initiative to centralize customer information and make it available across all sales, marketing and service groups.
Acuity Brands Lighting-Austin, a division of Acuity Brands Lighting, manufactures and sells some of the world's most recognizable lighting fixture lines. Siebel CRM OnDemand is a hosted offering.
Acuity needed to build a single source of customer information as well as the tools and resources to manage all aspects of sales, marketing and service. This would give all users immediate access to any activity associated with a given customer, regardless of the transaction type.
