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ABR 2011: Experian ?Marketing ?Services

Principals?: Matt Seeley, Group President?
Ownership?: Experian?
Offices?: 43 globally; 9 in US?
Subsidiaries?: Hitwise, CheetahMail, QAS?, Simmons
Revenue?: Global: $791 million (FY 2011); ?North America: $367 million (FY 2011)?


Experian Marketing Services group president Matt Seeley likes to refer to his company as “the largest email player in the world.” The company offers email marketing through its CheetahMail service, as well as data management and enrichment, digital advertising and analytics. ?

Seeley predicts list and data markets will continue to suffer because they are “underrepresented in the digital world.” ?


Experian won several accounts in 2010, including Dow Jones, Electronic Arts, RadioShack, Western Union and YellowBook. The company also retained top accounts with Nieman Marcus, Wal-Mart and Williams-Sonoma.


The company’s marketing services division has 1,200 employees spread among its 43 global offices.

New hires include Anne Doherty as VP of direct sales and account management for the data division, and Kevin Dean as VP of product management. In addition, it promoted Jeff Lundal to SVP and GM of the company’s data management services, and hired Brad Tonyes to fill Lundal’s role as VP of sales for data management services.?


Seeley predicts his company has already bounced back from its 2010 fiscal year, which ended March 31, 2010. The agency’s revenues in the US decreased 8%, and its total revenues dipped 3% to $731 million. Final FY 2011 revenues were expected at press time, but the first half had already produced a 12% increase in revenues.

Going forward, “We’ll continue to extend our footprint,” says Seeley. He calls acquisitions “core to our strategy,” as it transitions into more digital marketing.

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