Agency: Carlson Marketing
Location: Minneapolis
Year Founded: 1938
Number of offices: 30 offices in 15 countries
2009 Revenue: N/A
Web site: http://www.carlsonmarketing.com
Key executive: Jeff Balagna, President/CEO
Major discipline/capability: Strategy & Brand Planning, Creative and Communications, Decision Sciences, Award Services, Technology Services, Customer Service
Key clients: ANZ Bank, Best Buy, British Telecom, Delta, Exxon Mobil, Jet Blue, Lloyds TSB, Malaysia Airlines, Procter and Gamble, Tabcorp, Visa
Latest trends: Mobile is driving significant change. Traditional DM is undergoing a major shift as digital and mobile capabilities allow clients to accomplish more with less. Loyalty marketing is delivering one of the strongest ROIs of any strategy or tactic as companies and brands focus on retention, share of customer and lifetime value. Measurement and analytics are becoming a critical part of any campaign.
