Malaysia Airlines and NuSil Technology, a formulator of silicone compounds for the healthcare, electronics and aerospace industries, named the Phelps Group, Santa Monica, CA, to handle marketing duties.
The Malaysia Airlines campaign comprises advertising, public relations, promotions and interactive marketing to support the airline's routes in North and South America.
Phelps also will handle integrated marketing for Golden Holidays, a wholly owned arm of Malaysia Airlines that offers travel packages and tours to Malaysia. The agency will help the airline design and build a database system, too.
For NuSil and its Morehouse-Cowles unit, Phelps will handle advertising, PR and direct and interactive marketing. Morehouse-Cowles supplies equipment and technology for milling, mixing and dissolving for the chemicals, paints, pigments and coatings markets.
Phelps, which also has an office in Laguna Beach, CA, has more than 70 executives and billings exceeding $55 million. Clients include ARAMARK, Panasonic, PETCO, Dunn-Edwards Paints, Fairmont Hotels, Monrovia Growers, Crystal Cruises, Tahiti Tourisme, Countrywide, City of Hope and divisions of Seiko and TDK.
