Innovative Postcards, a provider of direct mail solutions, tapped Experian to power its list services function to help marketers with postcard campaigns.
Innovative Postcards launched in June, offering full-service color postcard design, printing, list and mailing services. Its data partnership lets Innovative Postcards offer Experian's complete array of consumer and business data in the e-commerce field. In effect, Innovative Postcards is using Experian's data assets to offer its clients the latest addresses for businesses and consumers.
Via this list services offering, customers can directly access Experian's database through Innovative Postcards' Web site. Here, they can conduct targeted proximity searches and build lists from Experian's database of business, consumer, new mover and new homeowner information. Also, Experian's database updates will help maintain deliverability rates.
