Not only does it cost less to retain than acquire customers, but it’s often more profitable to build wallet share from established customers, as well. So how can you significantly increase response rates among established customers? Greg Grdodian, CEO of Reach Marketing, will reveal best practices for driving customer action through:
• Customer profiling and prospect cloning
• Effective calls-to-actions and the Interest Offer Urgency principle
• Branding, timing, and segmentation
• Landing page optimization
You’ll learn how to better integrate your multichannel marketing to improve email opens, retain customers, and expand their wallet share. Don’t miss this opportunity to learn what it takes to increase marketing ROI. Register today!