Improving ROI in campaign management is cited as the top goal for today’s marketers. But beyond using the right tools and processes, what does it take to maximize campaign performance? Join guest speaker Jason McNellis from Forrester Research Inc. as he reviews marketers’ top challenges and reveals the 3 building blocks needed to dramatically improve ROI. McNellis will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum impact.
