Improving ROI in campaign management is cited as the top goal for today’s marketers. But beyond using the right tools and processes, what does it take to maximize campaign performance? Join guest speaker Jason McNellis from Forrester Research Inc. as he reviews marketers’ top challenges and reveals the 3 building blocks needed to dramatically improve ROI. McNellis will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum impact.
Better Data. Better Analytics. Better Experiences.
The digital age – and the always-addressable customer– has changed the game for marketers. Not only do customers…
October 27, 2016
Webinar Benchmarks Report 2017
You want your webinars to be the best — but what really goes into the best webinars? We…
May 16, 2017
Dial Up Your Mobile Marketing
Few channels are more personal than mobile. And more and more customers are engaging with brands via apps,…
June 17, 2016