Today, there’s an almost unimaginable amount of data and new technology available to help companies better market to their customers and prospects. Yet as the tools available have increased, so have customer expectations. What can marketers already strapped for time and resources do to stay ahead of the competition and deliver amazing customer experiences?
Join Silverpop Product Marketing Director Christ Murphy as he shares key marketing trends for 2016 and strategies you can use to create tighter bonds with contacts and enhance the customer journey. You’ll learn:
- How cognitive technologies will change the way you market
- Why social is about to get even more personal
- How predictive analytics are reaching a tipping point
- And much more on mobile, email, data integration and other digital marketing trends