Switzerland's Zurich Life hired TuckerKnapp Integrated Marketing, Schaumburg, IL, to create and implement marketing aimed at its brokers and dealers, financial planners and life insurance agencies.
The agency will build awareness and promote Zurich Life's annuity and life products as well as new services in the pipeline. It also is devising campaigns to herald Zurich Life's entry into the New York market.
“The challenge is to expand and extend the brand to new opportunities with brokers who are not familiar with Zurich Life,” said Stuart Greenblatt, director of public relations at TuckerKnapp.
Mail is the main media vehicle being considered by TuckerKnapp, which also serves clients like Panasonic, Sara Lee Corp., Grain Processing Corp. and Philips. The agency reports to Zurich Life's U.S. headquarters in Schaumburg.
As of Dec. 31, Zurich Life had more than $22 billion in combined assets under management. Products include personal and business-owned life insurance, universal life, and fixed and variable annuities.