IMarket Inc., a vendor of business-to-business sales and marketing data and analysis tools, is expected to announce today that its Internet service, zapdata.com, has formed a strategic partnership with Hoover's Inc., Austin, TX, an online business information company.
Zapdata's prospect list building tool has been integrated into the Lead Finder tool on Hoover's Online, an information resource for businesspeople.
Hoover's Online users now can create customized, targeted prospect lists from zapdata's comprehensive database of 12 million U.S. businesses, enhanced with industry-specific information from dozens of data sources, including the names of 35 million executives. Sales and marketing executives can use this database to find new customers, profile existing customers and evaluate new market opportunities.
