Now there’s a way to procrastinate even when you don’t have an internet connection.
Last night, video sharing platform YouTube announced plans to make its videos available for viewing offline on smartphones. The service will be available in November.
To make your YouTube experience free from the constraints of internet-less areas such as cars, trains and airplanes, the platform will introduce a feature to its mobile app that will allow users to save clips on their phones for up to 48 hours. The videos will still be free and will still contain ads. This means viral videos can get even more views that they’re receiving now, and presumably this could also have an affect on YouTube’s ad rates as total views on mobile go up.
Sta tuned for updates on how the app will work and the potential implications for marketers.