YouTube is making a push for local business’s ad dollars by acquiring Directr, a video making app for brands on a budget.
Directr enables small businesses to shoot, edit and quickly upload short videos to promote their services. The app is currently only available for iOS.
The Wall Street Journal reported the news, saying the Directr team would become part of YouTube’s video ads unit.
One piece of good news for existing Directr users is that the app will soon become free. The Directr team confirmed as much in a blog post announcing the acquisition:
For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily. One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!
So far, Google hasn’t disclosed the terms and price of the sale.