E-mail marketing services provider YesMail has upgraded its YesMail First Advantage online direct marketing service to automatically offer messages based on changes in interest categories or profiling data.
YesMail yesterday said its First Advantage service is the first impression new members receive after they opt in to specific categories in the YesMail Network. When a marketer buys an interest category, that marketer's message will automatically mail to all new members who opt in. Interest categories are available for purchase by month in 50,000-name increments, the company said.
The upgrade to the First Advantage service allows marketers to reach members who sign up for new interest categories, modify their personal or business demographics and geographic information.