In a recent announcement, Yahoo has appointed Tressie Lieberman as their Chief Marketing Officer (CMO) after an extensive executive search process. With over twenty years of experience in traditional and digital marketing, Lieberman brings a wealth of knowledge and expertise to the role. Her track record includes transforming world-class consumer brands such as Chipotle, Taco Bell, and Pizza Hut. As Yahoo’s CMO, Lieberman will be responsible for overseeing all aspects of the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives.
Lieberman’s journey in the marketing world has been marked by success and innovation. During her time at Chipotle, she played a key role in driving the brand’s digital transformation. Lieberman’s efforts resulted in new customer growth and increased brand relevance. One of her notable achievements was launching and scaling the Chipotle Rewards program, which garnered a staggering 33 million members. This loyalty program became one of the industry’s most prolific, contributing to Chipotle’s success.
Under Lieberman’s leadership, Chipotle also became a leading brand among Generation Z. She leveraged new platforms such as Roblox, Discord, and BeReal to engage with this audience and drive sales. Lieberman’s approach to viral, social-driven content resulted in campaigns that received over four billion views. This innovative strategy not only increased brand visibility but also supported significant sales growth. During her tenure, Chipotle experienced a nearly 5x increase in digital revenue.
Prior to her role at Chipotle, Lieberman served as the CMO at Snap Kitchen, where she oversaw the brand’s identity transformation and established retail partnerships. At Taco Bell, she was the VP of Digital Innovation and On-Demand, spearheading social media and influencer strategies. Lieberman played a crucial role in transforming Taco Bell’s marketing strategy, making it an iconic brand in youth culture. Her efforts helped the brand tap into the Millennial audience and establish a strong presence on modern social and creative platforms.
Lieberman’s appointment as Yahoo’s CMO signals the company’s commitment to driving innovation and growth. With her extensive experience in both traditional and digital marketing, Lieberman is well-positioned to shape Yahoo’s marketing strategies and brand direction. She will work closely with Yahoo CEO Jim Lanzone and the executive team to take the brand to new heights.
Speaking about Lieberman’s appointment, Jim Lanzone, CEO of Yahoo, expressed his excitement about her unique skill set and creativity in digital and social channels. He believes that Lieberman’s leadership will drive the brand forward and help Yahoo achieve its goals online for decades to come.
Yahoo has been a trusted guide for millions of people globally, providing them with the tools and resources to achieve their goals online. The company offers a portfolio of iconic products and services that cater to a wide range of user needs. Yahoo Advertising, for instance, provides advertisers with omnichannel solutions and powerful data to engage with their target audience and deliver results.
With Lieberman at the helm as CMO, Yahoo aims to further strengthen its brand positioning and enhance its user acquisition and customer engagement initiatives. She will play a pivotal role in shaping the future of Yahoo, ensuring that it remains a leading player in the digital landscape.
As Yahoo’s CMO, Lieberman will have a wide range of responsibilities. She will oversee all aspects of the company’s global marketing strategies, ensuring that they align with Yahoo’s overall business objectives. Lieberman’s expertise in brand positioning will be vital in defining the direction of Yahoo’s brand and differentiating it from competitors.
In addition to brand positioning, Lieberman will focus on user acquisition and customer engagement initiatives. She will work closely with the marketing team to develop campaigns and strategies that resonate with Yahoo’s target audience. By understanding the needs and preferences of users, Lieberman will play a crucial role in shaping Yahoo’s growth strategy.
Lieberman’s fresh approach to marketing, coupled with her experience in digital and social channels, will enable Yahoo to drive innovation and engage with culture in new and exciting ways. She believes in the power of disruptive campaigns that challenge the status quo and capture the attention of users. By leveraging emerging platforms and technologies, Lieberman aims to position Yahoo as a forward-thinking brand that stays ahead of the curve.
With a portfolio of beloved and compelling brands, Yahoo has limitless potential. Lieberman’s expertise in viral, social-driven content will be instrumental in creating engaging campaigns that resonate with users. By leveraging her experience and the expertise of the Yahoo team, Lieberman will lead the charge in taking the brand to new heights.
Tressie Lieberman has always been drawn to the Yahoo brand. She sees immense potential in the company and is excited about the opportunity to push boundaries and take the brand into the future. Lieberman is eager to work with Jim Lanzone and the executive team to steer the path they have set forth. Her goal is to create disruptive campaigns that engage with culture in new and exciting ways, establishing Yahoo as a leader in the digital landscape.
Yahoo’s appointment of Tressie Lieberman as their Chief Marketing Officer marks an exciting new chapter for the brand. With her extensive experience in traditional and digital marketing, Lieberman is well-equipped to shape Yahoo’s marketing strategies and drive growth. Her fresh approach to viral, social-driven content and disruptive campaigns will help Yahoo engage with culture in innovative ways. As Yahoo continues to guide millions of people globally in achieving their online goals, Lieberman’s leadership will play a pivotal role in shaping the future of the brand. With her at the helm, Yahoo is poised for continued success in the ever-evolving digital landscape.
First reported by Business Wire.