Xerox Corp. has agreed to acquire variable information software provider XMPie, building on the growth of personalized printing and multimedia direct marketing.
XMPie specializes in software that allows graphic designers, marketing companies and print providers to create marketing pieces with an individual’s name along with information and images based on buying preferences and personal interests.
The software can also automatically generate related e-mails to drive customers to Web pages filled with information specifically designed for them.
Xerox, Stamford, CT, is XMPie’s largest reseller.
The market for variable data printing that depends on software like XMPie to personalize applications is projected to triple in the United States at a compounded annual rate of 26 percent from $5.3 billion in 2004 to $16.6 billion in 2009, according to industry research firm InfoTrends.
XMPie will maintain its brand name and function as a standalone unit. The company’s headquarters will remain in New York and its research and development facility in Netanya, Israel.