The Wall Street Journal Online (www.wsj.com) today is expected to announce the extension of its retail reach through a point-of-purchase program at Best Buy retail stores.
WSJ Online is offering 13-month subscriptions to its Web site for $49. Subscription packages include a user name and password, a mouse pad and a site guide.
The packages will be placed in Best Buy’s financial software sections.
“Making The Wall Street Journal Online available through this retail sales channel is a strategic way to extend the offering to potential new readers,” said Randy Kilgore, executive director of sales and marketing, WSJ Online, New York.
This extension follows a series of efforts by WSJ Online to increase subscriptions through bricks-and-mortar retail channels. WSJ Online made its initial subscription package available in Staples stores last year. The company last week announced that a similar point-of-purchase program would take place in Barnes & Noble bookstores.
Company officials have said the effort with Staples proved successful, and that this is why they are continuing the retail penetration.