Worldlink, a DRTV media rep firm based in Los Angeles, reached an agreement to represent Fox Sports International for all infomercial and direct response spot sales on Fox Sports World Middle East.
The agreement is Worldlink's first step into the Middle East market and offers Worldlink's DRTV agency and clients immediate access to 93,000 upper-income homes in Bahrain, Egypt, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, Syria, United Arab Emirates and Yemen. The network's subscriber base is made up primarily of Western-educated Arabs and American, Asian, and British expatriates living and working in the region. The network features boxing, cricket, golf, horse racing, rugby, soccer and tennis.
