Worldata Wins Sporting News

Worldata, Boca Raton, FL, said yesterday that it was awarded list management duties for the Sporting News magazine list of 700,000 subscribers, effective Oct. 15.

Sporting News is a weekly publication covering the National Football League, Major League Baseball, the National Hockey League, the National Basketball Association and NASCAR as well as college football and basketball. Subscribers are 89 percent male with a median age of 39 and a median household income of $57,335.

Selections on the file include recency, geography, gender, home address, business address and income. The base price is $105/M. Worldata suggests this list for offers such as subscriptions, automotive, computer hardware/software, financial, electronics, travel, event tickets and catalogs.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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