Worldata to Manage Revamped Publication

Worldata/WebConnect announced yesterday that it would take over management of Sports Weekly by USA Today on Sept. 5.

The file will be a renamed, expanded version of USA Today's Baseball Weekly file, which reaches more than 225,600 baseball enthusiast subscribers. The name change will occur Sept. 1 when the content of the publication is broadened to include football coverage.

Subscribers are 79 percent male, mostly ages 25 to 54 and have a median household income of $55,000. The base price on the file is $95/M.

Worldata recommends the file for a variety of sports-related offers such as sports magazines, memorabilia, tickets, equipment and apparel.

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