Worldata Obtains ShopAtHome.com E-Mail Files

Worldata/WebConnect yesterday announced its management of 19 ShopAtHome.com opt-in e-mail files totaling more than 2.6 million consumers who have indicated their buying interests.

“It's one of the few business-to-consumer online buying interest files available to e-mail marketers,” said Jay Schwedelson, corporate vice president at Worldata/WebConnect, Boca Raton, FL.

The ShopAtHome.com Master File includes all 2.6 million opt-in consumers and offers gender, geography, income and interest selects.

The 18 subfiles by interest are Apparel Product Buyers; Auto Accessory Product Buyers; Computer/Electronic Product Buyers; Fitness Product Buyers; Food & Wine Product Buyers; Gift Product Buyers; Hobby Product Buyers; Home Product Buyers; Investment Product Buyers; Luxury Product Buyers; Music, Book & Video Product Buyers; Online & Catalog Product Buyers; Pet Product Buyers; Small-Office/Home-Office Product Buyers; Sports Product Buyers; Travel Product Buyers; Young Professional Product Buyers; and Family Product Buyers.

ShopAtHome.com users have an average age of 34 to 53 and annual incomes of more than $30,000.

All ShopAtHome.com e-mail files have base prices of $225 per thousand.

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