List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP MediaĆs 50 percent interest in online ad-placement service WebConnect for an undisclosed sum. Roy Schwedelson, CEO of Worldata, Boca Raton, FL, said he approached CMP Media, Manhasset, NY, to buy WebConnect back because he thought it was in the best long-term interests of WorldataĆs clients to be served by one company. ƬI felt that in the joint venture state, [WebConnect] was in no-manĆs land,Ć® said Schwedelson, adding that Worldata plans to aggressively market the ad placement and tracking service.
Related Posts
Cryptocurrency scene undergoes key personnel shifts, tech advancements
A senior executive from OSL has associated Spot Crypto ETFs in Hong Kong and mainland China, resulting in…
Omnicom’s PR sector sees declining revenues
Omnicom, the respected communications mammoth, encountered a 1.1% decrease in PR agency revenues during the first quarter of…
Financial literacy deemed a critical concern by Operation Hope’s founder
Financial literacy has been labeled as a critical concern for today’s generation, akin to civil rights, by John…