Venture Beat released a short report that found while mobile budgets are increasing (predicting 11.25% over the next 12 months), marketers are not happy with the suite of tools currently available in the marketplace.
Stone Street Consulting went deep on the question of how many Tweets Google indexes, find results inconclusive.
Product Hunt released a new feature that enables people to follow individual profiles to learn more about which products and companies they followed and upvoted and which people they follow.
Onalytica‘s Arthur Hilhorst wrote in Business2Community about the required skill set of today’s marketer.
The modern marketer must be savvy in data, design and analytics. Big modern marketing teams are now often composed of designers, developers and UX specialists combined with more “traditional” marketing professionals. Some companies have the financial abilities to create these marketing “dream teams” but most of them don’t and are relying on highly capable marketers that also have experience with design and UX for example.