What You Need to Know Dec 8: SocialCode, consolidation and Quantcast

A family affair was behind SocialCode’s dramatic rise, according to the Washington Post.

CIO discussed why AdTech consolidation is good for marketers, pointing to acquisitions providing a greater suite of tools.

Ad tech consolidation won’t resolve all the complexity over night, but comprehensive technology suites are emerging as large companies cobble various pieces together from within or via acquisition. 

 Quantcast announced two new executives, CFO Peter Kuipers and engineering SVP Peter Sirota.

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