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What is a Marketing Assistant’s Salary, Job, and Expectation?

marketing assistant at whiteboard

For the average marketing assistant position in the United States, one can expect to make roughly between $30,000-$50,000 per year. However, salaries will also range greatly due to location, overall tasks, responsibilities, and more.

But the real question you may be asking yourself is what does a job as a marketing assistant even entail? And what does one have to do to succeed in this job?


In order to become a marketing assistant, one will most likely need to have a bachelor’s degree from a university. If you land a job in this fun, fast-paced career area, your primary duties are going to be supporting the work of your managers and supervisors in a marketing or advertising agency, nonprofit, or department.

But what might this actually involve? Read along to find out more about being a marketing assistant to find out if it just might be the right career for you. Or, to find out what to look for when hiring your very own marketing assistant. 

What to Expect?

As mentioned, being a marketing assistant can look different depending on where and for whom you work. Some of the typical duties of a marketing assistant include collecting and compiling information and research into accurate, summarized reports. They digest easily by superiors in order to increase the overall marketing team’s time management.

Other duties include some public relations aspects such as organizing events, monitoring social media accounts, creating content, writing copy for campaigns, and more. The best part about a career as a marketing assistant is how broad the scope is.

If you consider yourself more of a copywriter who wants to stay behind the scenes, a marketing assistant could work for you. This is assuming you take over those more clerical, behind-the-scenes tasks.

However, if you consider yourself a more extroverted person, a job as a marketing assistant could also work for you. For instance, you could focus on bigger event planning and public relations types of tasks. These require a very strong personality. Someone who knows their goals and can handle big tasks in order to keep the team afloat. If you’re looking for a higher marketing assistant salary, this would most likely earn you more.

Room to Grow

One of the best advantages as a marketing assistant is that there is ample room to grow. Plus, there is progress in one’s career if one begins as an assistant.

Marketing as a whole takes a great deal of experience, and experience takes time. When one begins as an assistant, you are able to learn quickly. You then catch on to the bigger picture and larger tasks that happen behind the scenes. This makes the entire department work well together. If you are a marketing assistant, this insight will give you the ability to flourish. Then, you likely will get promoted faster because of how much experience you hold.

Which Career Field Sounds Right?

Additionally, if you want to be a marketing assistant but aren’t exactly sure where you want to work, marketing assistants can get a job relatively anywhere in any career field they want.

Marketing assistants are needed wherever there are general marketing tasks and duties to be accomplished, which is virtually everywhere. A marketing assistant’s salary also varies due to this. They can have positions at public sector organizations, and major advertising agencies. They can also consider positions at retailers and manufacturers, charities, consultancies and so much more.

If you feel you have the intellectual, organizational, and personable skills that would make a great marketing assistant, then go for it! A marketing assistant might just be the best way for you to put both feet on the ground as you determine your path and your passions. 

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