Wells Fargo Goes Live With Campaign

Internet marketing firm Annuncio Software Inc., Los Altos, CA, said Monday that its Annuncio Live system was selected to run a Web pilot program for Wells Fargo & Co., San Francisco.

The program, highlighted by Annuncio Live’s real-time capabilities, features a series of e-marketing campaigns intended to personalize Wells Fargo’s business customer relationships. The financial institution would like to improve its consumer database and its customer population and loyalty.

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