WebTrends Inc. has unveiled a new technology integration that combines WebTrends Marketing Lab with Microsoft Dynamics CRM to provide online marketers a consolidated, real-time view into both online visitor activity and offline customer information.
The visibility enables meaningful, targeted marketing initiatives to optimize customer engagement and enhance customer lifetime value, both companies said.
The new integrated marketing environment, developed by Portland, OR-based WebTrends with direct feedback from the Microsoft Dynamics CRM product team and customers, delivers a complete view of customer data across all channels.
WebTrends Marketing Lab offers marketers an integrated solution that combines real-time segmentation, comprehensive performance metrics, targeting capabilities and unique visitor-centric insight. This holistic view gives marketers the power to make business decisions to drive higher revenue and margin growth. Reducing the complexity of multichannel initiatives, this technology integration between WebTrends and Microsoft provides highly targeted, actionable marketing and, ultimately, an enriched customer experience.
In addition, sales and services professionals will benefit from access to rich behavioral information, combined with account and customer histories, to proactively identify opportunities and engage customers with highly relevant information.
Microsoft Dynamics CRM provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales. With online visitor data from WebTrends integrated directly into the workflow of Microsoft Dynamics CRM, data becomes actionable information that is presented in the context of individuals’ roles throughout organizations.