E-mail marketing firm Webmail.us recently joined the Email Sender and Provider Coalition and the Messaging Anti-Abuse Working Group.
Webmail.us, Blacksburg, VA, joined these best practices-focused organizations to ensure deliverability and to fight spam. Both organizations are focused on the fight against messaging abuse and are continuously improving guidelines for legitimate e-mail distribution.
“Stopping spam and helping customers with e-mail deliverability have both been a part of our business for a long time,” said Pat Matthews, CEO of Webmail.us, Inc. “But as the industry matures, it is important for us to align ourselves with those working on similar initiatives. MAAWG and the ESPC bring a wealth of like-minded organizations to the table. We are eager to work with them, learn from them and hopefully contribute the things we have learned, back to them.”
Other e-mail firms in the Chicago-based Email Sender Provider Coalition include Constant Contact, Datran Media and Experian’s CheetahMail. E-mail marketing firm Alterian also recently joined.
Other firms in the Messaging Anti-Abuse Working Group, San Francisco, include AOL, Microsoft and Google. The MAAWG recently released its best communications practices which recommend sender e-mail technologies and subscription methods to improve deliverability rates for newsletters and permission-based e-mail marketing. Practices include obtaining e-mail consent, recommending unsubscribe options, sender accountability and reputation, list maintenance and resolving messaging disruption issues.
“Both senders and ISPs are allies fighting the same battle, but in the past there has been a language gap between them,” said Dennis Dayman, co-chair of the senders subcommittee at MAAWG and director of deliverability at StrongMail Systems Inc., Redwood Shores, CA. “The senders were asking, ‘what should we do to work more closely with the network operators?’ so MAAWG tackled the issue on a global basis. In these best practices, we have outlined very specific steps that senders can take to reduce the accidental tagging of legitimate e-mail as spam while still protecting consumers from the 80 percent of e-mail traffic that is abusive.”